Mobile navigation is booming like never before - this shows our current study

Staufrei in the Easter holidays: says the phone, where to goMobile navigation is the most popular data application on the phone

In road transport, more and more people rely on their Smartphone. On longer tours, such as driving in the Easter holidays, modern devices with navigation software help to find the right way. In the last year alone, the number of users of mobile navigation continued to leaps and bounds: only 1.8 per cent of all owning - and thus every 50. consumer - set in the previous year on the mobile path routing, there are 15.5 percentnow. Thus, almost every sixth consumer uses the pilot function for its smartphones. This is the result of our representative survey with TNS infratest.

Smartphones have an unbeatable advantage
"Despite somewhat smaller displays, the Smartphones have an unbeatable advantage: the map material is always up-to-date." "And if you book a flexible data flat rate, keeps the costs always in mind", Haiko says scolding, our market research expert.

Many mobile phones already offer the Navi program at no extra charge. And they need to hide behind the traditional navigation devices: how Stiftung Warentest (output test 1 / 2011) confirmed, come the driver with the mobile programs as well and safely to the destination. The display is smaller, but for the map data is always up-to-date.

Smartphone can navigate but still more than only
The modern mini communication panels can even more: weather forecasts, Restaurant Finder, or small city guide - the Smartphone offers valuable tips on travel. Important for the Osterreiseverkehr: base and E-Plus customers can current traffic at any time under 1211 download. Under the speed dial 1210 reports the ADAC traffic service. And if it has yet cracked the new and free ADAC roadside assistance app is a useful tool.

And one final but important tip
Important: Set the target before driving. This sounds trivial now but it saves trouble and increase road safety, because operating a navigation device or phone is allowed only when the vehicle is stationary and switched off motor.

Information about the study:
TNS infratest interviewed for this study representative of its population more than 2,000 people of all ages and educational classes in all Germany. The telephone interviews were held in the first quarter of 2011. The renowned market research firm conducting the annual survey for the E-Plus Group since 2006.

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