Just, we have published our company's key figures for the 1st quarter of the past 2011. The figures from the press and analysts eagerly expected, enable the individual competitors to compare between them. A brief insight to also want to give you in the blog.
As already in the article to the 4th quarter & year 2010, will receive an explanation of the parameters, which are particularly interesting at this point.
Our small parameters glossary:
Total service revenue / sales from MobilfunkdienstleistungenEBITDA (yield before interest, taxes, depreciation,...)EBITDA margin (ratio of EBITDA to turnover) ARPU/month (average revenue per customer) number customersAfter record results in 2010, the E-plus Mobilfunk GmbH & co. KG 2011 continues its growth in the first quarter. The upward trend pauses in the turnover. The growth put to in the fourth quarter in a row. Revenue and EBITDA were under the influence of regulatory intervention, the company achieved a strong result margin further. Also in the customer base, listed the E-Plus Group increases continuously and now has 21 million customers in Germany.
Growth is the data strategy
As growth driver is the "Mobile Internet for all!" data strategy initiated last year. While the language business continue to provide a stable revenue base with high margins, the E-Plus group 35% of customer revenue away from the language business according to achieved 28 percent in the previous year currently. Another characteristic of this evolution: every third new contract customer since the end of 2010 also a data option completes.
"We set to noticeably in the data market and see great potential for growth here on our way to the mobile phone company of the 4th generation." Through the open dialogue with our customers, we know what the mass market of us expected. "Our clear products satisfy the customer's request for costs and provide a simple access to the mobile Internet", CEO Thorsten Dirks said E-plus.
Effective product and network strategy delivers steady growth
The total sales including terminal equipment sales and other income amounted to EUR 773 millionin the first quarter. The turnover from mobile telephony services increased in the operating business compared to the previous year by 1.0 percent to 736 million euros. Excluding in particular the effect of the regulation imposed significant reduction of termination fees, this increase would have been 7.9 per cent. EBITDA declined by this regulatory intervention and intensified marketing activities to EUR 301 million. The EBITDA margin reached continuing strong 38.9 per cent.
Data offensive and network expansion is based on customer requirements
The 2010 launched products of proprietary and partner brands and in particular the bundling of smartphones with built-in Internet flat rate brand BASE bring more and more customers in the mobile Internet. The sales of BASE data tariffs for mobile Internet access have compared to the year more than tripled. And according to a representative TNS poll customers on average BASE surf more mobile in the Internet as a third-party customers. This also shows that the E-plus the current needs of its customers well met network. Every day go to a dozen new high speed stations in Germany to the grid and supply to customers with even faster mobile Internet. Today, 80 percent of the UMTS network with high-speed HSPA are equipped for an optimal surfing experience of the 4th generation.
"End of 2012, we want to offer the best data network from the customer's perspective." With several hundred million euros per year, we are expanding our data network in the cities and also in the country and provide excellent customer experiences for mobile surfing. Satisfied customers are the ultimate measure of success for our data network, ", explains Thorsten Dirks." The analysis, which promotes these customer experiences on the net or obstructed, it is the company with renowned research institutions and with the close involvement of the own customers. These include also the tests started in multiple frequency bands for the new mobile communications standard LTE. As the first provider in Germany the E-Plus group tests the innovative LTE TDD transmission standard also in cooperation with the world's largest carrier China Mobile.
21 Million customers in the network of E-Plus Group
To 31 March 2011, the company was one of 21.0 million customers. In the past 12 months the E-Plus Group has about 1.7 million additional users for the own brands and partners gained - 553.000 of in the previous first quarter.
Overview key figures:
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