Daily bus stops or other large advertising campaigns meet the BASE. Marcello with the charming extended family in the luggage is only one of the testimonials that we currently on the posters smile and her forward beam.
The marketing has decided: Marcello to his smile throughout Germany for my BASE advertise with. But how is his photo and the appropriate copy to 4,500 Megalights (backlit posters), 7.051 poster boards and 15,600 Citylights (Plakatsäulen) throughout Germany?
How are such campaigns really?
First, it needs very much paper, i.e. raw materials. To get a feel for short: proud 10 tons paper go a in the making, from it to produce 27,000 badge. In terms of weight the badge get in so easily it with 10 adult Buffalo.
A question of the arrangements
Before Marcello however can conquer the cities, he must first of all on the paper. To work with printing plates. Printing plates are however much more complicated in handling than you may think they can be used only once per subject. Further, as a poster needs a lot of space, a clean pressure is not to achieve this on a train. This is solved Pfiffig erweise with the distribution of 4 sections. Within these sections, it prints in turn with 4 plates. A small example: when the poster campaign to "Internet flat inclusive", for example, 441 plates were needed. The printing plates are put as large as a swimming pool with a 50-meter course.
The pressure in the pedestrian zone
The badge are once finished and ready for their use, glue many busy hands the base campaign posters then nationwide to various advertising space and populate the Megalights.
The bottom line, Marcello so needs an all the time, until he finally can spread its charm.
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